I’ve found a very special – and as its name evokes – quite delicious place to explore art on the Fulham Road. When I first spotted the Grapefruit Gallery, the tempting colours inside excited me so much I spent a few unconscious minutes gazing in, leaving behind sweaty finger impressions where my breath evaporated on the cold glass.
I simply had to go in!
Initially I met Alan, a funny, kind Argentinian guy with smart glasses. He knew loads about established artists and emerging talent. Later, I was to meet Marcelo – a tall man whose deep voice patiently responded to my unrelenting questions.
Alan and Marcelo are the founders of Grapefruit Gallery, which opened early 2010, and both have more than ten years experience in the trade. Reassuringly discerning, they certainly know their stuff and exactly what type of work they wish to sell.
After almost twenty minutes wondering around, asking hundreds of questions and not buying anything, I told them I was an artist whipped out my computer and showed them my work.
It was a scary moment – neither man showing any reaction. That moment, the moment of judgement, of baring my soul is the most difficult for an artist to bear. I thought for a moment I was in the wrong place, consumed by a moment of self-doubt.
Finally, after seconds that seemed to drag into hours, Alan asked me to send more work for him to consider.
Wow. I felt happy but also a bit deflated but realised I needed patience. The selection process in a place like this takes time. There are criteria that must be fulfilled.
Weeks passed after my first email. So I sent another. And another.
I’m very persistent but I do know when to stop. I decided to leave it for a while. I was quite busy with my latest exhibition in Soho anyway.
A week after my show opened, I took some prints to Alan and Marcelo.
‘Our aim is to sell art that it not easily found in other galleries’ Alan said. And with that, he said they would like to stock my work. Music to my ears!
618 Fulham Road London, SW6 5RP
020 7384 3464